If you’re a business with an online presence, you most probably wish to rank on the first page of the major search engines for your relevant keywords.

I can understand why this is the case. Ranking high organically can result in tremendous growth for your business and you don’t have to necessarily spend a dime to achieve this.

There are many ways to improve your search engine rankings, but today, I’d like to share with you a strategy that you probably overlook – the use of social media.

We all know how social media has grown to become one of the most important online marketing channels. But did you know that you can use social media to boost your search engine rankings? In case you didn’t know, read on to learn how.

How Social Media Correlates with Search Engine Rankings?

You’re probably wondering what the relationship between social media and search engine rankings is. So let me explain.

You see, one of the many factors that Google and other search engines use to rank web pages is great and useful content. But how do the search engines identify this great content?

One way a search engine can tell that a particular piece of content is great is social shares. The search engines understand that people naturally love to share content that they deem useful and important. And the more people share your content, the more Google will want to show it to other people.

So without further ado, here are 5 tips on how to use social media to improve your organic search rankings.

Write Epic Content

I think you’ll agree with me when I say that content is still king. Google and other search engines are always looking to serve their users with stellar content that solves their problems.

One way the search engines can tell your content is top quality is by looking at how people share it. If people share your content widely, it shows the search engines that users love your content and want more of it. Therefore, you should always write great, engaging content that solves your reader’s problems and compels them to share it with their friends on social media.

Include Your Keywords in Your Content

Many people think that keywords are only important on their websites and paid ad campaigns. But did you know that keywords are also important in your social media posts.

Most of the major social media sites have their own internal search engines that help their users to find information on the social networks. So, when you include your keywords in your social media posts, the posts will show up when people search for relevant topics on sites like Facebook, YouTube and Twitter.

Also, search engines love social media sites like YouTube and Google+. This means that your keyword optimised posts on these networks has a great chance of showing up in traditional search engine results.

Make it Easy for people to share your content

Besides writing epic or stellar content, there are other things you can do to encourage people to share your content:

  • Add Social Sharing Buttons to Your Site – Internet users are always looking for easy options. Not everyone will manually copy and paste your link in their social media updates. Therefore, make it easy for people to share your content by including relevant social sharing buttons around your content. Make it so that readers can easily share your posts in just one click.
  • Ask Readers to Share Your Content – People like being told what to do. So, after including relevant social sharing buttons in your content, urge your readers to share the content with their networks. You can include call-to-actions within your content, encouraging your users to share.

Build a Following

Having a huge social media follower-base can help your content go viral. This will help position you as an authority in your space and search engines will take notice. Search engines will love you when more and more people share and click your links.

Furthermore, a huge number of targeted followers will result in more traffic to your site. This will translate to higher search engine rankings in the long-run.

Add Links to Your Site on Social Media

When creating your social media channels, make sure you include links back to your site. Big social media sites are considered as authority sites. So having a link from them can improve your SEO. Make sure your links are both in your profiles and within your posts.

Wrapping Up

Unlike yesteryears, social media today can have a huge impact on your search engine rankings and overall site awareness. By following the above tips consistently, you’ll see a positive effect on your search rankings.

Most importantly though, always ensure you’re providing real value to your users.

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