You’ve probably read a lot of SEO success stories telling you how a startup earned millions in no time.
And like most people I know, you’ve probably started formulating questions behind your mind.
How can I create a good SEO marketing strategy? Where do I start? Is it even worth investing?
We are all aware that SEO is crucial to growing business. But hardship comes into play during its formulation and execution.
Trust me, it’s not until you handle a marketing team will you feel compelled to have a hands-on SEO.
So if you are looking for ways on how to increase your website popularity, you have come to the right place.
In this article, I will talk about what is SEO strategy and how to create a killer SEO marketing strategy that will improve your website ranking.
What is SEO?
SEO stands for Search Engine Optimization. To have your site optimized for search engines means to get on top of the result page when someone searches for a particular keyword.
So why have a top placement in search engine results page? Studies have proven that websites which appear on the first page of search engine results are more likely clicked.
Let’s say you earned a place in the top 10 search engine results. If I were researching a particular topic, I would click your link because to my opinion, your website might contain my needed information having appeared on the first page.
I tell you, SEO requires a step-by-step process which is a little tedious in the beginning. So sit tight and just enjoy every step of the process.
How do you create a Killer SEO marketing strategy?
Doing an SEO marketing strategy takes the very specific recommendation, beyond any SEO basics rulebook. Ideally, you will need to learn all of its elements first and customize a plan according to your product.
Like many marketing heads, we all have one goal here – to set up an SEO program and get results. Ready?
Step 1: Know your target audience and probe their interests.
The first step in creating a good SEO marketing campaign is knowing your target audience. These are the people can benefit from your product and the target of your marketing campaign.
Conventionally, knowing your target audience will need you to determine their age, sex, geographical location and their special needs. Ask yourself these questions: Who do you think needs your product most? Does your audience include off-shore clients or just local? Why do you think these people are interested in your products?
Answer these questions and you will slowly figure out who your audience are. Then you can gather them in one place – it could be a social media, a community or group – where you can syndicate your content.
Step 2: Create a content strategy and optimize every content for better search engine visibility
Content strategy is just a part of the SEO marketing strategy. After knowing your target audience, you want to create pieces of information that based on your data are important to them.
Know what topics would likely be clicked by your audience. For example, if you have a weight loss site then your audience will probably want to read trending topics about how to lose weight, workout tips and diet plans.
Figure out potential content issues and how you are going to deal with them. How often will you publish blogs? What strategy will you use to make your content known to your audience? Which tool are you going to use to avoid duplicate issues?
This lets you bypass other content and focus only what is relevant to your audience.
Step 3: Research keywords and categorize them based on your envisioned topics
After listing your potential topics, you are ready to dive into a targeted keyword research. Start with high-level keywords to see what is popular around the topic then slowly narrow down your search to more specific, long tail keywords.
Several keywords tool can help you categorize keywords. Use the Google Adwords Keyword Tool if you want a free keyword planner where you can search according to category and store them for later use.
Step 4: Define your competitors, track competition and use it to your own advantage
In a competitive landscape, knowing your competitors is very important in tracking down what others are doing in the industry. You are going to breathe out the competition, see what makes them remarkable and use these creative noggins to outsmart them. Sounds easy right?
Well, some keywords tools will help you track competition using your stored keywords which make it really simple. An easier way to know your competitors is to search for relevant keywords in Google and see who comes out first in the result.
Make a list of all your top competitors and see what features they have and what you do not. Are they faster, cheaper and better than you are? How is their branding strategy compared to yours?
I understand you are probably getting tedious right and want to ignore the competition but if this is all you do, you’re wasting a big opportunity. You need to learn and claim that you are competitive as well.
Step 5: Conduct a competitive diagnosis, customize SEO marketing strategy and make your recommendations
So let’s recap what you have done. You’ve figured your target audience, created a content strategy, targeted keywords and tracked your competitors. Congratulations, you have passed the preliminary stage of creating a killer SEO marketing strategy.
Yes, you read it right. We are not done yet, in fact, we have just started. At this stage, you will create a doable strategy based on the data you have gathered.
Now, what you will do is compile everything in one document structure. Using what you have, you can conduct a competitive diagnosis and figure what to do in your company.
As I mentioned earlier, creating an SEO marketing strategy is more than just an ordinary rule book. This is where you are going to get real and believe me, everything will be worth.
Start brainstorming your SEO marketing strategy. Make sure to showcase a template laying your gathered data and your recommendations for each issue. This can include strategies like specific terminology to use, internal links to consider, tools to use, people to go after, and what site features you are going to add.
Treat your SEO marketing strategy as a guide in whatever you intend to do on your website. Include specifications on how you are going to execute your plan, track results and measure data.